Hi, I’m Sandra

Consultant & Fractional Head of Marketing for Companies that Sell to Ecommerce and Consumer Brands

FOUNDERS TELL ME THIS ALL THE TIME

💬 "We need more predictable pipeline. The leads we get are all from word of mouth; the leads we get from other places are inconsistent and not as qualified."

💬 "We're spending some money on marketing, but we need more of an intentional and scalable strategy."

💬 "We hired a marketing person, but they need guidance and mentorship."

💬 "Our product is better than our competitors, but more people need to know about us.”

I'm a growth-focused marketing leader who deconstructs complex business challenges into clear, actionable go-to-market strategies.

Known for building 0-1 marketing strategies in service of long-term company vision and assembling high-performing marketing teams, I bring a rare blend of strategic vision and practical execution to every engagement.

Why am I a good fit for companies selling to consumer brands in particular? I’ve helped several category leaders in the ecommerce & Amazon vertical scale their marketing efforts including Thrasio, Tinuiti, Getida, and Ready Set. Now you get to tap into the playbooks that made them successful and well-known amongst consumer brand founders and marketers.

I know these audiences well. I know their pain points, their motivations, what their day looks like, and what they are skeptical of. And when it comes to marketing to them, I know how to get in front of them — and quickly.

This specialized expertise allows me to help you in whatever capacity you need most — whether as a fractional marketing leader executing campaigns, a strategic consultant developing comprehensive GTM plans, or a hands-on advisor guiding internal teams.

I can help you break through your growth ceiling by making marketing both accessible and impactful, no matter where you are in your growth trajectory or what level of marketing maturity you've reached.

MY IMPACT

I consider myself a “professional first marketing hire” having been hired as the first marketer or the first marketing leader 5 times in my career.

In each of these roles, I was tasked with building the marketing engine from scratch, bringing revenue focus to every role through top-funnel awareness, pipeline creation, and customer expansion. Some examples:

  • First corporate marketing hire at Amazon aggregator Thrasio, building the marketing strategy, team, and infrastructure from scratch. During my tenure, marketing contributed over $250 million in M&A pipeline in 2 years while capturing 83% of industry web traffic.

  • Thrasio went from an emerging player to the dominant leader in the "Amazon aggregator" category during my tenure, with a successful rebrand and repositioning that drove a 168% increase in lead flow, while pioneering innovative community-driven marketing approaches.

  • Revamped go-to-market strategy for auditing & reimbursement platform Getida, building and restructuring a full-stack marketing team across product marketing, growth, brand, and marketing operations. Getida achieved 24% growth in user acquisition during my tenure, with marketing contributing over 70% of pipeline.

I insist on innovation with systematic and creative risk-taking. Some examples:

  • pioneered AI-first marketing strategies resulting in 3x efficiency for 4-person marketing team at Ready Set

  • introduced community-first content strategies at Thrasio to reinforce category leadership as recognized by more than 50% of the market

  • built an internal creator program at Ready Set with 50% adoption rate and lead flow from LinkedIn generated in the first 30 days

  • executed a 2-for-1 in-person rebrand launch for Tinuiti, where our audience showed up for our annual event hosted under our old brand and, after unveiling the new brand during the keynote, emerged from the ballroom with all materials, signage, and digital touchpoints rebranded with our new name and visual identity

I consider myself a transformational marketing leader and mentor, with an average of 98% team retention across my career as head of marketing. I also have a track record of identifying latent marketing talent from other areas of an organization and moving team members into new roles that maximize their superpowers and contribute more effectively to the marketing strategy.

I’ve also been the architect of 5 comprehensive company rebrands, where I worked across GTM teams to develop more impactful positioning as well as new visual and verbal identity for all.

WAYS WE CAN WORK TOGETHER

I work on a monthly retainer, with rolling engagements that last 90 days. My best-fit clients are typically self-funded or PE-backed companies (in the $10-50m ARR range) looking for consulting or interim marketing support from a senior leader who’s done it before.

Not finding the kind of pricing or package you’re looking for? Contact me and let’s chat! I am happy to be flexible and explore other options if we are a good fit.

FROM-SCRATCH MARKETING STRATEGY & LEADERSHIP

$12,000 / month

Roughly 60 hours per month; Zoom, email, and async work Monday through Friday

Best for founders that need help building out their marketing fundamentals.

Start here if you are in need of marketing infrastructure, a clear marketing strategy with revenue accountability, a messaging house, help hiring a high-performing team, or to build a marketing engine from nothing.

Or, you know, all of it.

FRACTIONAL MARKETING LEADERSHIP

$5,000 - 10,000 / month

Typically 20-40 hours per month depending on scope. Zoom, email, and async work Monday through Friday

Best for founders who have an existing strategy and a small team, but need marketing leadership to guide goal-setting, execution, and decision-making.

Start here if you need to pull together moving parts of an existing marketing engine and make sure your marketing team members are in the right roles with the right skill sets.

Also a good fit for companies that need interim marketing leadership to cover leave/sabbatical.

ADVISORY & COACHING

$2,400 / quarter

6 60-minute calls over 3 months

Best for founders whose marketing teams (especially up-and-coming marketing leaders) need guidance and mentorship.

Start here if you want to identify gaps in your existing GTM motions, need help with a specific marketing challenge, level up your marketing managers with more strategic guidance, or ensure your team is working on the right things at the right time.

  • "She has a great ability to see the gaps in a marketing org and fill them efficiently and effectively. In just one year I saw Sandra completely transform a department - hiring, campaigns, reporting, etc. did a full 180 in 12 months. If you need someone to take hold of your marketing team, create a vision for the department, find the right pieces to make it happen, and follow through on that vision - Sandra is the one."

    Tylor Jones, Head of Demand Generation, Getida

  • "She is a master of her craft, a smart and creative B2B marketer, and is always thinking of innovative ways to reach her audiences. She's honest, real, and transparent, and rallies her team around her vision very easily."

    Jackie Pomposelli, Director of Marketing Operations, Thrasio

  • "Sandra is a very savvy marketing professional who possesses the ability to think strategically, understand the business and the big picture, but then also create a flawless execution plan that delivers optimized results. Sandra is a true team player and knows how to simultaneously manage and grow a team in order to get initiatives accomplishes."

    Maren Kelly, Director of Marketing, Tinuiti

  • "She inspired our team to do our very best work by encouraging us to pursue not only what is best for the business but what we are passionate about achieving. This strategy carved the path for high performance and productivity."

    Julie Cornoni, Head of Corporate Marketing Creative, Thrasio

  • "Sandra is one of the most dedicated and conscientious professionals I have worked with and her experience and insight are true assets."

    Lisa Astor, SVP North America, PAN Communications

WILL WE BE IN THE SAME PLACE SOON?

  • Spryng by Wynter

    March 24-26 | Austin, TX

    This is a gathering of senior B2B SaaS marketers where the focus is on connections and peer-to-peer learning. I attended last year and it was among the best marketing events I’ve been to.

    APPLY FOR A TICKET